Post by nurnobisorker70 on Oct 30, 2024 21:56:05 GMT -8
Consumption and purchasing behaviors are changing and physical stores are also in the midst of a digital transformation: if on the one hand it is becoming increasingly important to maximize efficiency and better manage all aspects of the sales process , from the availability of products in stock to all stages of the supply chain, on the other hand the real challenge lies in reaching the customer , aiming for targeted communication and offers, based on their real needs and consumer interests .
Omnichannel Marketing Automation: The Next Step in Building Customer Relationships
More traditional marketing teaches us to segment the target market between B2C and B2B and suggests imagining the customer journey of a typical customer as a linear process that goes from the knowledge phase to the purchase phase ( awareness , familiarity , consideration , purchase and loyalty ). However, the advent of digital, the increasing amount of information with which consumers come into contact and the multiplication of points of contact with brands have complicated the scenario : it is increasingly difficult to know the weight of each phase of contact in the final purchase choice, just as it is increasingly difficult for marketers to predict consumer behavior.
In this context, adopting an omnichannel strategy supported by marketing automation activities represents the step forward in creating a real relationship with your customers aimed at their loyalty.
From the ability to generate interest by communicating the right message at the right time, to the ability to use flows to transform the contact into a lead , through marketing strategies. Nurture to transform the contact into a real customer, to the possibility of managing and personalizing all after-sales communications for real loyalty strategies, all regardless of the channel and the point of contact between the brand and the consumer: if the Marketing automation platforms
simplify the activities of marketers by allowing virtual phone number service them to manage all activities for the customer journey of their customers and prospects from a single tool, what is fundamental , upstream, is the creation of a real Omichannel strategy.
Omnichannel Customer Experience: The Power of Data
Get to know your customers in depth, make them feel unique and always know how to surprise them: If for retail and e-commerce the challenge lies in the ability to create omnichannel customer experiences , It is impossible not to start from the observation that to do this, it is necessary to be able to manage all the data and information within a single platform , which is technically identified as the DMP ( Data Management Platform). This is precisely the case of Blendee, which among the various marketing automation functionalities , It provides its users with the integration, standardization and processing of data from the various offline and online channels. From e-commerce website to CRM , cash management systems, loyalty systems, ERP, APP and social media: All data , which concerns personal information, interests, browsing and purchasing behavior of customers and potential customers, They are aggregated, providing marketers with a powerful information base to design effective and efficient marketing strategies .
In fact, real success starts with knowing your customers, their interests, their needs and their behaviors: these are the foundations of the success of any marketing strategy.
Data collection, integration, segmentation, profiling and more: The power of Big Data also increases significantly with the contribution of Artificial Intelligence and Machine Learning. Thanks to the latter, Blendee allows you to predict very precisely what will be the rewarding behaviors or solicitations for each individual user also based on the behavior of similar users.
Omnichannel strategy: the physical store, one of the most important points of contact
Despite the growth of the e-commerce sector, many consumers prefer to make their purchases offline, and if, on the one hand, online searches for products and services are increasing, in addition to the 80% of users still say they prefer the point of sale to the online store, especially if the purchase is a luxury good .
The point of sale is thus confirmed as a fundamental point of contact in the customer journey of an omnichannel consumer.
Here we often look for real experiences and the personalization of offers, product proposals become crucial. Blendee's features also support the activities of sellers in physical stores , not only allowing them to recognize not only customers but also the products they are viewing within the brand's website , whether they have added any to their cart and which categories of items interest them the most. Personalization of the relationship at the point of sale but not only: these advanced data management and integration systems also allow you to optimize and improve the efficiency of
customer service
and after-sales services for successful 360° marketing strategies .
Omnichannel Marketing Automation: The Next Step in Building Customer Relationships
More traditional marketing teaches us to segment the target market between B2C and B2B and suggests imagining the customer journey of a typical customer as a linear process that goes from the knowledge phase to the purchase phase ( awareness , familiarity , consideration , purchase and loyalty ). However, the advent of digital, the increasing amount of information with which consumers come into contact and the multiplication of points of contact with brands have complicated the scenario : it is increasingly difficult to know the weight of each phase of contact in the final purchase choice, just as it is increasingly difficult for marketers to predict consumer behavior.
In this context, adopting an omnichannel strategy supported by marketing automation activities represents the step forward in creating a real relationship with your customers aimed at their loyalty.
From the ability to generate interest by communicating the right message at the right time, to the ability to use flows to transform the contact into a lead , through marketing strategies. Nurture to transform the contact into a real customer, to the possibility of managing and personalizing all after-sales communications for real loyalty strategies, all regardless of the channel and the point of contact between the brand and the consumer: if the Marketing automation platforms
simplify the activities of marketers by allowing virtual phone number service them to manage all activities for the customer journey of their customers and prospects from a single tool, what is fundamental , upstream, is the creation of a real Omichannel strategy.
Omnichannel Customer Experience: The Power of Data
Get to know your customers in depth, make them feel unique and always know how to surprise them: If for retail and e-commerce the challenge lies in the ability to create omnichannel customer experiences , It is impossible not to start from the observation that to do this, it is necessary to be able to manage all the data and information within a single platform , which is technically identified as the DMP ( Data Management Platform). This is precisely the case of Blendee, which among the various marketing automation functionalities , It provides its users with the integration, standardization and processing of data from the various offline and online channels. From e-commerce website to CRM , cash management systems, loyalty systems, ERP, APP and social media: All data , which concerns personal information, interests, browsing and purchasing behavior of customers and potential customers, They are aggregated, providing marketers with a powerful information base to design effective and efficient marketing strategies .
In fact, real success starts with knowing your customers, their interests, their needs and their behaviors: these are the foundations of the success of any marketing strategy.
Data collection, integration, segmentation, profiling and more: The power of Big Data also increases significantly with the contribution of Artificial Intelligence and Machine Learning. Thanks to the latter, Blendee allows you to predict very precisely what will be the rewarding behaviors or solicitations for each individual user also based on the behavior of similar users.
Omnichannel strategy: the physical store, one of the most important points of contact
Despite the growth of the e-commerce sector, many consumers prefer to make their purchases offline, and if, on the one hand, online searches for products and services are increasing, in addition to the 80% of users still say they prefer the point of sale to the online store, especially if the purchase is a luxury good .
The point of sale is thus confirmed as a fundamental point of contact in the customer journey of an omnichannel consumer.
Here we often look for real experiences and the personalization of offers, product proposals become crucial. Blendee's features also support the activities of sellers in physical stores , not only allowing them to recognize not only customers but also the products they are viewing within the brand's website , whether they have added any to their cart and which categories of items interest them the most. Personalization of the relationship at the point of sale but not only: these advanced data management and integration systems also allow you to optimize and improve the efficiency of
customer service
and after-sales services for successful 360° marketing strategies .