Post by account_disabled on Jan 5, 2024 21:41:54 GMT -8
The in-store experience, the price, the assortment, the quality of the own brand and the promotions are the preference factors of the new Spanish consumer when choosing where to buy. This is revealed by the second edition of the study "Food Retailer Preference Index in Spain 2020" prepared by the company specialized in data science dunnhumby. The in-store or convenience experience is now more important than ever. As a result of the coronavirus crisis, the cleanliness and hygiene of establishments are a priority for consumers, who are looking for a safe, fast shopping experience with friendly staff. Price occupies second place in a context in which half of consumers confess to being worried about their finances . This factor has climbed positions, since in 2019 it was in penultimate place. In third position we find the quality and variety of the assortment offered by the retailer.
In this sense, consumers prefer those retailers that offer them the possibility of making all purchases in a single establishment, the so-called "one-stop-shop" experience. For the store network in Spain, this factor Phone Number List is a challenge and an important risk taking into account that stock outages are a negative factor. The quality of the own brand occupies fourth place, being a more determining factor for consumers than promotions and loyalty , which appear in fifth position. However, promotions continue to be an attractive option to achieve differentiation and foster long-distance relationships. Mercadona is a leader in in-store experience Mercadona leads the Retailer Preference Index (RPI) ranking thanks to the high score obtained in the quality-price ratio of its private label and in-store experience. In addition, the company is a benchmark in efficiency (sales/m2) and proximity to its customers. For its part, Lidl tops the list of brands for emotional attachment. The chain also stands out for the strength of its white label and its price.
Lidl is a benchmark for communication with customers and for its "Lidl plus" program with which it manages to connect with them. Mercadona is a leader in in-store experience In the RPI ranking, Carrefour increases five positions compared to last year and leads in quality and variety of assortment and in promotions and loyalty . The company also shines for the capture of customer data to achieve better process management and take advantage of the versatility of its network (multiformat/multichannel). «The greatest advantage that food stores in Spain, and throughout the world, must exploit is deciding to pay attention to the information they have about their customer and then designing mechanisms to integrate this knowledge in the selection of a target segment », says Sebastian Duque, general director for southern Europe at dunnhumby.
In this sense, consumers prefer those retailers that offer them the possibility of making all purchases in a single establishment, the so-called "one-stop-shop" experience. For the store network in Spain, this factor Phone Number List is a challenge and an important risk taking into account that stock outages are a negative factor. The quality of the own brand occupies fourth place, being a more determining factor for consumers than promotions and loyalty , which appear in fifth position. However, promotions continue to be an attractive option to achieve differentiation and foster long-distance relationships. Mercadona is a leader in in-store experience Mercadona leads the Retailer Preference Index (RPI) ranking thanks to the high score obtained in the quality-price ratio of its private label and in-store experience. In addition, the company is a benchmark in efficiency (sales/m2) and proximity to its customers. For its part, Lidl tops the list of brands for emotional attachment. The chain also stands out for the strength of its white label and its price.
Lidl is a benchmark for communication with customers and for its "Lidl plus" program with which it manages to connect with them. Mercadona is a leader in in-store experience In the RPI ranking, Carrefour increases five positions compared to last year and leads in quality and variety of assortment and in promotions and loyalty . The company also shines for the capture of customer data to achieve better process management and take advantage of the versatility of its network (multiformat/multichannel). «The greatest advantage that food stores in Spain, and throughout the world, must exploit is deciding to pay attention to the information they have about their customer and then designing mechanisms to integrate this knowledge in the selection of a target segment », says Sebastian Duque, general director for southern Europe at dunnhumby.